Audience avatars
AI answers tailored to your real audience
Define audience personas and inject them into your prompts. See how AI responds to your specific target customers — not just a generic anonymous user.
A 22-year-old freelancer and a 50-year-old enterprise IT manager asking the same question often get different AI recommendations. If your target customer is not the generic AI user, your visibility data should not pretend they are. Avatars let you define the persona — age, role, context — and inject it into every prompt so your results reflect real buying situations.
Persona-specific visibility scores
See how your mention rate differs when the AI thinks it is responding to a startup founder vs a procurement manager vs a consumer.
3 preset avatars, fully custom on PRO PLUS
Start with Alex (20s, digital native), Marie (40s, mid-market), or Jean (60s, traditional buyer). Build custom personas with any role, age, and context on PRO PLUS and above.
Selected per campaign launch
Choose which avatar to use when you launch a campaign — run the same prompts with different personas to compare how AI recommendations shift.
FAQ
How are avatars injected into prompts?
Each avatar has a persona description (age, role, context) that Mentova prepends to every prompt before sending it to the AI model — simulating a real user asking the question.
Can I create my own avatars?
Custom avatar creation (up to 5 per brand) is available on PRO PLUS and AGENCY plans. STARTER plans have access to the 3 preset avatars.
Do different avatars produce meaningfully different results?
Often yes — especially for categories with distinct buyer segments. A B2B software brand may appear very differently in AI responses to a CEO vs a developer.
Run analysis from your audience's perspective
Preset avatars on STARTER. Custom avatars on PRO PLUS+.