Audience avatars
AI answers tailored to your real audience
Define audience personas and inject them into your prompts. See how AI responds to your specific target customers, not just a generic anonymous user.
A 22-year-old freelancer and a 50-year-old enterprise IT manager asking the same question often get different AI recommendations. If your target customer is not the generic AI user, your visibility data should not pretend they are. Avatars let you define the persona (age, role, context) and inject it into every prompt so your results reflect real buying situations.
Persona-specific visibility scores
See how your mention rate differs when the AI thinks it is responding to a startup founder vs a procurement manager vs a consumer.
5 preset avatars from STARTER, fully custom from PRO
Start with Alex (20s, digital native), Marie (40s, company manager), Jean (60s, traditional buyer), Sophie (35, small-business owner) or Thomas (28, comparison shopper). Build custom personas with any role, age, and context from PRO.
Selected per campaign launch
Choose which avatar to use when you launch a campaign. Run the same prompts with different personas to compare how AI recommendations shift.
FAQ
How are avatars injected into prompts?
Each avatar has a persona description (age, role, context) that Mentova prepends to every prompt before sending it to the AI model, simulating a real user asking the question.
Can I create my own avatars?
Yes, from the PRO plan: up to 5 custom avatars per brand on PRO, unlimited on PRO PLUS and AGENCY. STARTER includes the 5 preset avatars. Without a subscription, once the free trial ends, no avatars are available.
Do different avatars produce meaningfully different results?
Often yes, especially for categories with distinct buyer segments. A B2B software brand may appear very differently in AI responses to a CEO vs a developer.
Run analysis from your audience's perspective
Preset avatars on STARTER. Custom avatars on PRO+.