Opportunities
Your AI growth roadmap, built automatically
Mentova detects every topic where competitors are recommended by AI but you are absent. Each gap is scored by opportunity size and tracked through a status workflow — from identified to resolved.
Knowing your share of voice is a start. Knowing exactly which topics to fix, in which order, is what drives growth. Mentova's opportunity engine analyzes every prompt response, finds the gaps where you are consistently absent while competitors are named, and builds you a prioritized action list — ready to work through one by one.
AI-detected content gaps
Every topic where a competitor is mentioned and you are not is surfaced as an opportunity — automatically, on every campaign run.
Priority scoring
Opportunities are ranked by potential impact — competitor mention frequency, topic volume, and your current absence rate all factor in.
Status workflow
Mark opportunities as in progress, completed, or dismissed. Track your gap-closing velocity over weeks and months.
FAQ
How are opportunities prioritized?
By a composite score that weighs how often competitors appear on that topic, how often you are absent, and the estimated traffic potential of the query type.
Can I generate content directly from an opportunity?
Yes — each opportunity has a "Generate content" button that opens the content engine pre-filled with the gap details and recommended format.
Do opportunities update automatically?
Yes — after each campaign run, new gaps are added and resolved ones are updated based on the latest mention data.