Share of voice
Your share of the AI conversation
Measure what percentage of AI answers mention your brand versus competitors — broken down by topic, by model, and tracked over time.
Share of voice in traditional media is measured in ad spend. In AI search, it is measured in mentions. Mentova gives you the exact percentage of AI responses that include your brand — compared to every competitor, on every topic — so you have a real number to optimize and report.
Percentage breakdown by topic
Know your share on each topic cluster — "best project management tool", "project management for small teams" — not just an overall average.
Donut visualization per model
See how the pie splits between you and competitors on ChatGPT vs Gemini vs Perplexity — each model has its own preferences.
Trend line over time
Watch your share grow as you publish content, earn reviews, and get press — the ROI proof your team needs.
FAQ
How is share of voice calculated?
It is the percentage of tracked prompts where your brand is mentioned, divided by the total mentions of all tracked brands in those same responses.
Is it different per AI model?
Yes — each model has its own training data and preferences. You may lead on Claude but trail on Gemini. Mentova shows each model separately.
How do I improve my share of voice?
Use the Opportunities page — it shows exactly which content gaps and source platforms to target to earn more AI mentions.