Optimize for the Future of Search & Site Performance
Enterprise website intelligence vs. dedicated AI visibility
Lumar is an enterprise technical-SEO and website-intelligence platform (Adobe, Deloitte) where AI visibility is one bolt-on pillar launched March 2026, its unique strength is integrating crawl data with AI-visibility signals. But it's contact-sales only, with no public pricing and no free trial, and it's overkill for SMBs. Mentova is purpose-built for AI brand visibility across 50+ models, bilingual FR/EN, with a free plan.
Try mentova for freeMentova
Best for: SMBs, agencies & in-house teams wanting dedicated affordable AI visibility
Free, then €19–199/mo
Lumar
Best for: large enterprises needing technical-SEO crawling integrated with AI-visibility signals
Custom (sales-only)
Looking for a Lumar alternative for AI visibility? It's worth being clear: Lumar is primarily an enterprise technical-SEO website-intelligence platform, a powerful crawler with 250+ reports, site speed, Core Web Vitals and WCAG accessibility testing, where AI visibility is one bolt-on pillar, launched March 31, 2026 (very new). Its genuine strength is integrating crawl data with AI-visibility signals at enterprise depth. But it's contact-sales only, with no public pricing and no free trial, has no content generation, and is overkill (and inaccessible) for most SMBs. If you want a dedicated, affordable AI-visibility tool, Mentova covers 50+ models, is bilingual FR/EN, and starts free, though it does not crawl your site for technical SEO.
Feature comparison
| Feature | Mentova | Lumar |
|---|---|---|
| AI engine coverage (50+ models incl. Google AI Overviews + AI Mode) | ||
| Brand mention & share-of-voice tracking | ||
| Competitor detection & benchmarking | ||
| Citation / source analysis | ||
| Sentiment analysis | ||
| Custom prompt / topic management | ||
| Prioritized opportunity scoring | ||
| AI content generation (multiple formats) | ||
| Automated / scheduled tracking | ||
| Alerts, reporting & exports | ||
| Free plan + self-serve onboarding | ||
| Bilingual (FR/EN) interface | ||
| AI crawler / agent analytics |
Mentova vs Lumar — at a glance
| mentova | Lumar | |
|---|---|---|
| Pricing | Free forever (no card), then €19 / €49 / €89 / €199 per month. Transparent, self-serve. | Contact-sales only, no public price, no free trial. Enterprise contracts. |
| Free plan | Yes, free forever, no credit card. | No free plan and no free trial. |
| AI engines tracked | 50+ models incl. Google AI Overviews & AI Mode. | ChatGPT, Gemini, Perplexity, AI Overviews, AI Mode, Claude (AI visibility pillar, launched March 2026). |
| Languages | Fully bilingual FR / EN, interface, content engine and prompt tracking. | English-first enterprise product. |
| Best for | SMBs, agencies and in-house teams wanting dedicated, affordable AI visibility. | Large enterprises needing technical-SEO crawling integrated with AI-visibility signals. |
| Beyond tracking (content) | Scored opportunities + content generation in 8 formats. | GEO content evaluation and technical fixes; no content generation. |
| Getting started | Sign up and launch your first campaign in minutes, free, no credit card. | Contact sales for a demo and enterprise quote. |
Where Mentova wins
- Genuinely free plan, no credit card
- 50+ models, affordable self-serve pricing
- Built-in AI content generation (8 formats)
- Purpose-built for AI brand visibility
- Bilingual FR/EN interface
Where Lumar wins
- Integration of deep crawl data (250+ technical SEO reports) with AI visibility signals
- Enterprise-grade: Core Web Vitals, WCAG accessibility, site speed
- SOC 2 Type 2 certified
- Up to 2 years of AI visibility historical data
About Lumar
Lumar (formerly DeepCrawl) is an established enterprise website-intelligence platform used by the likes of Adobe and Deloitte. Its core is an enterprise technical-SEO crawler with 250+ reports, site speed and Core Web Vitals, WCAG accessibility testing, and four apps (Analyze, Monitor, Protect, Impact). In March 2026, it launched an AI-visibility pillar (very new): an AI Visibility Score, brand sentiment, custom prompt tracking, competitor AI benchmarking, URL citation tracking, GEO content evaluation and technical GEO blocker detection across ChatGPT, Gemini, Perplexity, AI Overviews, AI Mode and Claude. Its genuine, hard-to-match strength is integrating deep crawl data with AI-visibility signals. But AI visibility is a new, secondary feature layer on an enterprise product: pricing is contact-sales only with no public price and no free trial, there's no content generation, and it's overkill and inaccessible for most SMBs.
Why Mentova
Lumar and Mentova largely serve different needs. Lumar optimizes your technical-SEO foundation and adds AI-visibility signals on top, at enterprise scale and price. Mentova is purpose-built to measure and grow your presence in AI answers across 50+ models, automatically, bilingual FR/EN, at a price SMBs can afford and free to start. The honest trade-off: Mentova does not crawl your site for technical SEO or accessibility; for that, Lumar leads.
Mentova vs Lumar — FAQ
Is Lumar an AI visibility tool?
Lumar is primarily an enterprise technical-SEO platform (crawling, site health, accessibility) with an AI visibility add-on. Mentova is purpose-built for AI brand visibility, measuring and improving how often AI models recommend you across 50+ models.
Should I use Mentova or Lumar?
If your priority is technical SEO at enterprise scale, Lumar fits. If your priority is being recommended inside ChatGPT, Claude, Gemini and Perplexity answers, Mentova is the focused, more affordable choice, and it starts free.
Can I use both Lumar and Mentova together?
Yes, they're complementary. Lumar keeps your site technically healthy; Mentova measures and grows your presence in AI-generated answers. Many teams run both.