Enterprise technical SEO vs. purpose-built AI visibility
Lumar has added an AI search module on top of its technical SEO platform — but enterprise pricing starts at ~$2,600/month. Mentova is built from day one to track your brand across ChatGPT, Claude, and Gemini, with a free plan to get started.
Try mentova for freeLumar
Lumar (formerly DeepCrawl) is an enterprise website intelligence platform known for technical SEO crawling, site speed audits, accessibility testing, and CI/CD SEO protection. In 2025 it added a GEO/AEO module that tracks brand mentions across ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, and Claude. However, AI visibility is a secondary feature layer on top of an enterprise technical SEO product. Pricing is fully custom — estimated at ~$32,000/year for large enterprise teams. No SMB plans, no free plan.
mentova
Lumar and Mentova are complementary, not competing. Lumar optimizes your technical SEO foundation. Mentova measures and grows your presence specifically in AI-generated answers across 20+ models — automatically, at a price SMBs can afford. Use both to dominate every search channel in 2026.
Detailed comparison
| Feature | mentova | Lumar |
|---|---|---|
| AI model monitoring (ChatGPT, Claude, Gemini…) | ||
| AI share of voice tracking | ||
| Competitor AI analysis | ||
| Content generation from AI gaps | ||
| Technical SEO & site crawling | ||
| Accessibility audits | ||
| Automated AI campaigns | ||
| Free plan | ||
| SMB-friendly pricing |
Mentova vs Lumar — FAQ
Is Lumar an AI visibility tool?
Lumar is primarily an enterprise technical-SEO platform (crawling, site health, accessibility) with an AI visibility add-on. Mentova is purpose-built for AI brand visibility — measuring and improving how often AI models recommend you across 20+ models.
Should I use Mentova or Lumar?
If your priority is technical SEO at enterprise scale, Lumar fits. If your priority is being recommended inside ChatGPT, Claude, Gemini and Perplexity answers, Mentova is the focused, more affordable choice — and it starts free.
Can I use both Lumar and Mentova together?
Yes — they're complementary. Lumar keeps your site technically healthy; Mentova measures and grows your presence in AI-generated answers. Many teams run both.