The analysis loop

Mentova is not a one-shot tool. The value compounds when you run it on a regular cadence - weekly or monthly - and act on each round of findings. The loop has four stages.

Stage 1: Analyze

Launch a campaign against your current set of topics and models. Mentova sends every prompt to every selected model and collects the raw text responses.

From those responses it extracts:

  • Which brand names appear (yours and competitors).
  • Sentiment signals around each mention.
  • The sources and URLs cited in model responses.

Automation tip: Use Settings → Schedule to let Mentova launch campaigns automatically (daily, weekly, bi-weekly, or monthly). This keeps your data fresh without manual effort.

Stage 2: Read the dashboard

After each campaign, review the three key metrics in the main dashboard:

Share of voice (SoV)

Your brand's share among all mentions in all responses. If 100 responses total mention brands, and 30 of those mention you, your SoV is 30%.

Competitor leaderboard

The Competitors tab ranks every brand that appeared in the same responses as yours. The head-to-head view lets you compare your mention rate with a specific competitor across topics and models.

Model breakdown

The SoV timeline and model breakdown charts show whether you perform differently across models - e.g. strong on Gemini but weak on Claude. This points to model-specific content gaps.

Stage 3: Act on opportunities

The Opportunities tab lists topics where competitors were mentioned but you were not - or where you appeared rarely.

Each opportunity has:

  • A priority score based on frequency and competitor presence.
  • A status workflow (Active → In progress → Monitoring → Resolved).
  • A list of sources that the AI models cited for that topic.

Assign opportunities to your content roadmap. Creating content that addresses those gaps directly - especially on the sources models tend to cite - improves your future mention rate.

Stage 4: Generate content

From any opportunity, the Content engine can draft content in multiple formats (SEO article, forum post, social post, comparison guide, press release, etc.) targeting that specific gap.

The draft is AI-generated and meant as a starting point. Review, edit, and publish it to the sources that matter. Then re-run your campaign to measure the impact.

The cadence

A recommended weekly rhythm:

  1. Monday - review last week's campaign results.
  2. Tuesday-Thursday - act on top 2-3 opportunities (write or update content).
  3. Friday - trigger a new campaign (or let the schedule do it automatically).

Over months, you will see your mention rate and SoV trend upward as your content footprint in AI training and retrieval contexts grows.