Opportunities are prompts (or angles within a topic) where at least one competitor was mentioned by an AI model, but your brand was not. Each opportunity represents a concrete gap where you could gain visibility.
Opportunity data is generated for every plan. On FREE, the page shows a preview of the first few items; full access is available on STARTER and above. Generating content from an opportunity happens in the Content Engine studio and is metered by your Agent-credits pool (available on every plan).
Priority scoring
Each opportunity has a priority score from 0 to 100, calculated from:
- How many competitors appeared (more competitors = higher priority).
- How often the prompt fires (higher frequency = higher signal).
- Whether a quick-win angle is available.
Opportunities marked Quick win are ones where a relatively small action (such as submitting to a directory or writing a short post) could close the gap quickly.
Opportunity detail
Click any opportunity card to see:
- The specific prompts that triggered it.
- Which competitors appeared and how often.
- A gap analysis listing the sources (websites) where competitors are present but your brand is not.
- Why you're not appearing - a structured explanation based on source analysis.
- Suggested angles - a checklist of concrete actions (content formats, platform types) that could help you appear in future responses for this prompt.
Lifecycle workflow
Each opportunity moves through four stages that you update manually as you work on it:
| Stage | Meaning |
|---|---|
| Active | Newly detected gap; not yet worked on. |
| In progress | You are actively creating content or taking action. |
| Monitoring | Action taken; waiting to see if visibility improves. |
| Resolved | Your brand now consistently appears; gap is closed. |
Update the stage from the opportunity detail page or the action menu on the card.
Acting on an opportunity
From the detail page you can:
- Review the suggested angles and mark individual ones as In progress or Tried.
- Click Open the studio — the Content Studio opens with the opportunity's context pre-seeded in the chat composer, one send away from a scored draft.
- Check your publishing connectors at a glance: the detail page shows how many are active, and Manage my connectors takes you to the Publications page.
- Link a published URL once your content is live, so Mentova can track whether it gets cited.
Tip: Sort by Priority score to focus on the highest-impact gaps first, or filter by Quick wins for fast, low-effort improvements.