Plans overview
Mentova has five plan tiers. Each tier unlocks more included brands, credits, models, and features - and beyond the included brands, you can buy more without changing plan (see Extra brands below).
| Plan | Price | Brands included | Credits/month | Tracked prompts (total) | Max slots | Runs/model | Analysis languages |
|---|---|---|---|---|---|---|---|
| FREE (post-trial) | - | 1 | 0 | 5 | 6 | 3 | 1 |
| STARTER | €19/mo | 1 | 50 | 50 | 6 | 3 | 1 |
| PRO | €49/mo | 1 | 150 | 100 | 6 | 3 | 1 |
| PRO_PLUS | €89/mo | 3 | 300 | 300 | 6 | 3 | 3 |
| AGENCY | €199/mo | 10 | 1000 | 1000 | 6 | 3 | 5 |
Tracked prompts are an account-wide pool, not a per-topic cap: you spread them freely across your brands and topics (e.g. 50 + 100 + 150 on three brands).
FREE is not a plan you subscribe to. Every signup starts with a 14-day trial on STARTER, no credit card. When the trial ends the account falls back to FREE: your brands, prompts and every past analysis stay readable, but the allowance drops to zero - no new analysis or generation until you pick a plan. FREE cannot buy extra brands either: the "Brands included" column is also its real ceiling.
Extra brands
The brand count above is what your plan includes, not a hard cap. On any paid plan you can track more brands than that by buying them one at a time, with no plan change required - from Settings → Billing or the Upgrade page.
Each extra brand adds +50 research credits and +50 Agent credits per month, and its price drops in tiers based on how many extra brands you already have:
| Extra brands | Price/month |
|---|---|
| 1 to 5 | €19 each |
| 6 to 20 | €15 each |
| 21+ | €12 each |
The price is tiered (graduated), not volume-based: your first five extra
brands stay billed at €19 each even after you buy thirty in total - only the
next ones drop to €15, then €12. Thirty extra brands therefore cost 5 × 19 + 15 × 15 + 10 × 12 = €440/month, not 30 × 12 = €360.
Example: STARTER (€19) + 2 extra brands (2 × €19 = €38) costs €57/month for 3 brands - cheaper than PRO_PLUS (€89) for the same brand count. That's expected: PRO_PLUS doesn't sell brands, it sells features (export, integrations, multi-language, team seats). If you only need volume, stay on the plan that has the features you use and adjust the brand count with the slider instead of upgrading.
Lowering your paid brand count never deletes a brand. The excess is suspended instead: its history, reports, and exports stay fully readable, but it can no longer launch or schedule a new analysis while suspended. A banner lets you choose which brands stay active yourself; by default, the most recently created brands are suspended first.
What are credits?
A credit is the unit of quota consumed when a campaign runs a prompt against a model.
A campaign's cost is: (number of prompts) × (slot cost of each selected model).
Each model has a fixed slot cost:
- Standard models (most open-source models, free-tier models): 1 slot per prompt run.
- Premium models (GPT-4o, Claude Sonnet, Gemini Pro, and similar): 3 slots per prompt run.
- Ultra models (Claude Opus and equivalent frontier models): 5 slots per prompt run.
Max slots - what it means
The max slots column in the table above caps how many total model slots you can select when configuring a campaign - it is not the per-model slot cost. For example, on a STARTER plan (max 3 slots) you could select up to 3 standard models (3 × 1 slot = 3) or 1 premium model (1 × 3 slots = 3). On PRO and above (max 5 slots) you can combine models more freely.
Example
You have 10 prompts on a topic. You select 2 standard models and 1 premium model (total: 2 + 3 = 5 slots - requires PRO or above).
- 10 prompts × 2 standard models × 1 slot = 20 credits
- 10 prompts × 1 premium model × 3 slots = 30 credits
- Total: 50 credits
Agent credits (a separate pool)
Alongside the campaign credits above, every plan includes a monthly pool of Agent credits that powers the Mentova assistant and content generation. This pool is completely separate from your campaign/research credits — spending one never touches the other.
| Plan | Agent credits/month |
|---|---|
| FREE (post-trial) | 0 |
| STARTER | 75 |
| PRO | 250 |
| PRO_PLUS | 1000 |
| AGENCY | 2500 |
New accounts also get a one-off welcome grant of agent credits on their first brand (Starter 50, Pro 75, Pro+ 150, Agency 250) — bonus credits that never expire.
Each action has a weighted cost: a chat message costs 1, a chat message with web search 2, generating a piece of content 5, applying a fix or re-evaluating an edited draft 1, repurposing into another format 5, an illustration 10, and a PDF 1. Agent credits reset every 30 days, like campaign credits. When they hit 0, the assistant and content generation lock until you upgrade or top up — your campaigns keep running.
In short: campaign credits = running analyses; Agent credits = the assistant and content generation. Two pools, two meters.
Monthly reset
Credits reset at the start of each 30-day billing period (lazy reset - the reset happens on your first action after the period ends).
A post-trial account has no allowance to reset: its quota is zero until a plan is picked.
Bonus credits
You can purchase additional credits at any time via Settings → Billing → Buy credits. Credit packs are one-time purchases (not a subscription):
- 10 credits - €9
- 50 credits - €39
- 100 credits - €69
- 250 credits - €159
Bonus credits never reset, are shared across all your brands, and are consumed after your monthly credits.
The credits meter
The credits meter in the sidebar shows how many credits you have remaining. When you reach 0, campaigns will not launch until you upgrade your plan or purchase a credit pack.
Plan features beyond credits
Beyond credit volume, higher plans unlock:
- All plans: the Mentova assistant and content generation (metered by your Agent credits pool).
- STARTER and above: full opportunities and sources, alerts (in-app + email), prompt regeneration, scheduled campaigns (weekly at most), preset audience avatars, unlimited competitor tracking.
- PRO and above: CSV + PDF export and content copy (Markdown/HTML), scheduled campaigns up to daily, shared dashboard links, custom avatars, team roles (VIEWER / EDITOR / ADMIN / OWNER, 5 seats), alert webhooks, publishing integrations (WordPress, Webflow, GitHub, webhook — and with them manual publishing, going live from Mentova, and Automate).
- PRO_PLUS and above: multi-brand comparison, unlimited team seats, multiple analysis languages per brand (3 on PRO_PLUS, 5 on AGENCY — each brand keeps one primary language plus secondary languages, each with its own prompts and topics).
- AGENCY: white-label, API access, 10 brands included (plus more beyond that, see Extra brands).
For a full feature comparison see the pricing page.
What to read next
- Credits & slots concept - deeper explanation of how slot costs are calculated.
- Launch a campaign - how to manage credit usage when launching.