The Mentova assistant is a conversational AI co-pilot built into the dashboard. It reads the page you're on and helps you act on it — understanding an opportunity, sizing up a source, drafting content, or making sense of a prompt or competitor — all in a chat, without breaking your flow.
It's available on every plan and metered by your Agent credits pool (a small allowance on Free and Starter, generous on Pro and above). The deterministic analysis pipeline is unchanged: the assistant sits on top of it and helps you interpret and act, it never alters your metrics.
Where you'll find it
Mentova is contextual — open it from any of these surfaces and it already knows what you're looking at:
| Surface | What it helps with |
|---|---|
| Opportunities | Explain a gap, prioritise it, and draft the content to close it |
| Sources | Assess a source's influence and how to earn a mention there |
| Content | Draft, refine and adapt content for a specific gap |
| Prompts | Interpret why a prompt does (or doesn't) surface your brand |
| Competitors | Compare a competitor's positioning against yours |
Each conversation is anchored to what you opened it on, so you can pick it back up later with its context intact.
Multi-model, automatically
You don't pick a model — Mentova routes each message to the right one behind the scenes:
- Simple questions → a fast, cheap model answers directly.
- Anything that needs fresh, live information → routed to a web-search model that browses before answering.
- Content creation and rewriting → routed to a strong writing model.
You'll see a small badge and a live status ("Searching the web…", "Writing content…") so you always know what it's doing.
What it can do
- Answer questions in context about your visibility, competitors, sources and prompts.
- Research the web to pull in current, sourced information.
- Generate content — the same 8 formats as the Content Engine, created straight from the conversation and saved to your content history.
- Produce a PDF of what it generated, ready to share.
It stays on-topic: Mentova only helps with your AI visibility (your brand, its competitors, sources, tracked prompts and content). Off-topic requests are politely declined and never charged.
Agent credits
Every action draws from your monthly Agent credits pool — the same pool that powers content generation, and separate from your campaign/research credits. Costs are weighted by action:
| Action | Agent credits |
|---|---|
| Chat message | 1 |
| Chat message with web search | 2 |
| Generate a piece of content | 5 |
| Generate a PDF | 1 |
Monthly allowance by plan: Free 5 · Starter 20 · Pro 250 · Pro+ 700 · Agency 2500. When the balance hits 0 the assistant is locked until you upgrade or top up — your campaigns and research credits are unaffected.
Tip: Ask Mentova right where the insight lives. Opening it from a specific opportunity or source gives it the exact context to give you a sharper, more actionable answer than a generic question would.