The Content Engine generates publication-ready content targeted at the specific gaps where your brand is missing from AI responses. Instead of writing from scratch, you feed it an opportunity or source gap context and it produces format-matched content you can publish or adapt.
Content generation is available on PRO and above.
Content formats
Eight formats are supported, each optimised for a different publishing context:
| Format | Best for |
|---|---|
| Forum / Reddit post | Community platforms, Q&A threads (~300 words) |
| SEO article | Blog, owned media, long-form pages (~2000 words) |
| Review response | Responding to reviews, building testimonial assets (~200 words) |
| Directory listing | Submitting to directories and aggregators (~150 words) |
| Social media post | LinkedIn, Twitter/X, and similar networks (~150 words) |
| Comparison page | "Brand A vs Brand B" pages with feature tables (~1500 words) |
| Technical guide | How-to and tutorial content (~1000 words) |
| Press release | PR announcements (~500 words) |
When you arrive from an Opportunity or a Sources gap, the format is pre-selected based on the source type detected.
How to generate content
From an opportunity
- Open any opportunity on the Opportunities page.
- Click Generate content - the Content Engine opens pre-filled with the opportunity's context (topic, missing sources, competitors mentioned).
- Review the pre-filled fields, adjust the format if needed, and click Generate.
From a source gap
- On the Sources page, find a gap domain and click Create content.
- The engine opens with the source type and domain pre-filled.
- Click Generate.
Standalone
Navigate directly to Content in the sidebar to generate content without a specific opportunity or source. Fill in the context manually, pick a format, and generate.
Reviewing and copying output
Generation runs asynchronously (usually 10-30 seconds). Once complete, the content appears in the editor area. You can:
- Copy as Markdown - ready to paste into your CMS or editor.
- Copy as HTML - useful for direct publishing.
- Expand / collapse the content in the history list.
Content history
All generated pieces are saved in the Content page history panel. Each entry shows the format, title, and creation date. You can expand any entry to read the full content, or delete entries you no longer need.
Publishing to integrations
If you have integrations configured (PRO_PLUS and above), a Publish button appears on each content item. This sends the content to the connected platform (e.g. your CMS or API endpoint).
Manage integrations in Settings → Integrations.
Credit usage
Content generation consumes content credits, separate from your campaign credits. Your monthly content credit quota depends on your plan. The remaining quota is shown at the top of the Content page.
Tip: Start with high-priority opportunities and high-influence source gaps - content placed on authoritative domains has a disproportionate effect on AI citation rates.