The Competitors page shows every brand that AI models mentioned alongside (or instead of) your brand across all campaigns. Mentova detects competitors automatically from response text - no manual list required.

The leaderboard

The main view is a ranked leaderboard of all detected competitors. For each competitor you see:

  • Mention rate - the percentage of prompts where that brand appeared.
  • Share of voice - their share of total brand mentions.
  • A bar indicating their relative strength vs. your brand.

Click any row to expand it and see a per-model breakdown, or click the competitor's name to open the full head-to-head comparison.

Summary stats at the top show the total number of tracked competitors, your own mention rate, and the top competitor's name and mention rate.

Head-to-head comparison

Click a competitor's name in the leaderboard to open the comparison page (/dashboard/[brandId]/competitors/[competitorId]). This view places your brand and the selected competitor side by side, showing:

  • Mention rate and share of voice for each.
  • A model-by-model breakdown so you can see which AI assistants favour the competitor.
  • The prompts where you win, where they win, and where neither appears.

Use this view to understand why a competitor outranks you on specific models or topics.

Competitor suggestions

When Mentova detects that the same brand appears under multiple names (e.g. "HubSpot" and "Hubspot CRM"), it surfaces a suggestion at the top of the page to merge them. Accept the suggestion to combine their stats, or dismiss it if they are genuinely different entities.

Managing competitors

Open a leaderboard row's ⋯ menu to access management options:

  • Edit domain - link a domain to the competitor so their logo appears and sources analysis can match them. Auto-detection deliberately leaves this field empty when it can't verify a domain — you can fill it in here, or from the head-to-head comparison page (under the competitor's name). Paste the address in any form (https://example.com/page becomes example.com); clear the field to remove a wrong domain.
  • Merge with… - combine two entries that refer to the same brand.
  • Hide - remove a competitor from the leaderboard (hidden competitors still accumulate data; you can unhide them later).

Tip: Use the export menu (top-right) to download your full competitor data as CSV. Export is available on PRO and above.