The Competitors section shows every brand that AI models cite alongside (or instead of) your brand. Mentova detects them automatically from response text: no manual list required.

The four pages of the section share the same filter row: Period and Market. A filter chosen on one follows you to the others.

Overview

At the top, four figures:

  • Your rank among all cited brands, and how it moved versus the previous period when the two are comparable.
  • Competitor #1: the most present brand, with its share of voice.
  • Tracked competitors, and how many other cited brands you don't track.
  • New entrants: brands cited at least twice that you don't track yet.

Below, the ranking of cited brands: share of voice, citation rate and trend (points gained or lost versus the previous period, "new" for a brand that wasn't there). Click a tracked competitor's row to open its head to head; an untracked brand has a Track button.

On the right, On the rise (the biggest gains) and To watch (new entrants to review).

Head to head

Click a competitor, or open Competitors › Head to head in the sidebar: the page opens on your most present competitor, and the menu at the top left lets you pick another one.

Your brand and theirs, side by side:

  • the four measures (citation rate, vs. competitors, rank in answers, brand image), with who leads and by how much;
  • the trend over time;
  • the breakdown by AI: which assistants prefer you, which prefer them;
  • the questions where they beat you, and those where you beat them;
  • what AI remembers about each of you, aspect by aspect;
  • the sites that cite them, not you, with a button to create content.

Their sources

Competitors › Their sources lists the sites AI actually read in its answers, where at least one of your tracked competitors is named and your brand never is. Each row shows the site type, how many answers cite it and which competitors are present. Your competitors' own sites and closed platforms (LinkedIn, Facebook…) are left out.

From a head to head, see all opens this page filtered on that competitor. Sources are kept for 90 days only: on a longer period, the page says so and reads the last 90 days.

Further down, Who holds the ground lists your competitors' sites that AI reads on your open gaps. It is a different scope: the two lists never add up.

New entrants and merge suggestions

Competitors › New entrants lists the brands cited in at least two answers that you don't track, over the chosen period and market: in how many answers and how many questions they appear, and which AIs name them. Track adds them to your competitors.

When Mentova detects the same brand under several names (e.g. "HubSpot" and "Hubspot CRM"), it suggests it under Same brand, different name?. Click Merge to combine their stats, or Not the same if they really are different entities.

Managing competitors

The Manage tracked competitors link, under the ranking, opens the management list. Each row's ⋯ menu offers:

  • Edit domain - attach a domain to the competitor so its logo shows and source analysis can recognise it. Automatic detection deliberately leaves this field empty when it can't verify a domain. Paste the address in any form (https://example.com/page becomes example.com); clear the field to remove a wrong domain.
  • Merge with… - combine two entries that refer to the same brand.
  • Hide - remove a competitor from the ranking (hidden competitors keep accumulating data; you can show them again later).

Tip: Use the export menu (top right) to download your full competitor data as CSV. Export is available on PRO and above.